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Power Tips for Mobile Ads


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Mobile can be a powerful marketing tool when handled correctly

Mobile ads are an amazing way to reach your on-the-go audience. Using mobile ads will put your message right in front of people, on their Smartphones or tablets, as they go about their day.
Research has shown that over 90% of the people in the US goes between mobile and desktop throughout their day to accomplish their goals. Here are a few tips to make your mobile campaigns succeed:

1. Use Geo-Targeting – one of the great things about mobile is the ability to use precise Geo-targeting for a campaign. Even if you are a national or international brand, sending a targeted message to a mobile audience can increase lift, conversions, and brand recognition. Combining time-of-day targeting in addition to location targeting can also boost campaign performance exponentially.

2. Give a Clear Call to Action – With mobiles, you have a lot less room to display information. Make sure that both your creative and landing pages have clear calls to action for the user. Also, consider splitting up a lead form to multiple pages with the most important fields early on in the process.

3. Make Your Landing Pages Mobile Optimized – Make sure your entire landing page flow is mobile optimized. This includes all pages that are linked to your landing page including privacy policies, terms and conditions, etc. You never want any jarring experiences for users on a mobile phone. Test your pages on multiple platforms to ensure everything displays correctly. Make sure no pages have any Adobe Flash components or very advanced CSS or HTML5.


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